The International Center of Photography needed to shift from a static website to a vibrant digital institution.

We restructured the ecosystem from the ground up, merging all of its parts—the Museum, School, Collections, Store, and Library—into a single, unified experience.

The result was a living treasure trove of images that could be explored, collected, and engaged with. Behind the scenes, internal teams were given a scalable content engine for managing thousands of assets while providing a seamless user experience for ICP museum visitors, curators, students and faculty.

Brand guidelines and mentorship ensured a smooth transition into a digital platform designed around human needs.