"Rare. Iconic. Unseen." Working closely with adidas history management, we built an immersive digital experience of the adidas archive. For the first time, people could see and interact with thousands of artifacts and stories that shaped sports history.

We also worked with brand legends like Stan Smith, Haile Gebrselassie, Zinedine Zidane, Jeremy Scott and others to create guided tours of the archive.

Our task: to bring the adidas products, history and people to life. The result: a digital platform people could interact with, turning a static warehouse into a global resource for fans, historians, and the next generation of innovation designers.