In a world of complexity and chaos, banks offer society a stable foundation from which to live, dream, and evolve. I joined SEB's Creative team as a copywriter and brand strategist. For three years, I worked on a small team dedicated to the brand––from the smallest details to more visionary thinking.

My role allowed me to collaborate with many parts of the business, particularly within sustainability, large corporations, financial institutions, and private wealth. I ensured projects were moving forward and stayed anchored in the customer perspective—helping translate internal structures and terminology into language that made sense externally.