What if a large percentage of diseases could be prevented? It would revolutionize human health, and our overburdened healthcare systems. Through new body scanning technology, Neko maps millions of health data points in minutes to be discussed with a doctor––and tracked over time.

I joined Neko's design team as an in-resident Copywriter. Over the course of 6 months, I established the Neko tone and voice and implemented it in customer experience flows, many levels of the product and service experience, marketing, and brand interactions.

My role required moving between the granular details of product interactions and the broader brand narrative, finding coherence at all levels.